In today’s job market most candidates realize, that although it’s important to set specific career goals for yourself, it’s also important to maintain a level of flexibility around desired outcomes for the perfect job. Here are some strategies and ideas that may be helpful to consider.
Most of us understand the benefits of target marketing—focusing on a specific segment of a market—when we’re selling a product and/or service. The same advantages apply when selling ourselves. Why target market when job searching?
- Our audience is easier to identify and communicate with
- The language and angle of the information shared specifically and more quickly appeals to the needs of the prospective employer
- Contacts for networking in a specific segment are easier to identify
During a job search, how can you focus on the job you most hope to land, and still maintain flexibility about what you might consider, or be considered for?
Try the multi-track approach—consider exploring and target marketing yourself simultaneously within two or three different tracks of interest.
Here are a couple of examples where this approach could work well:
Perhaps you’re a gifted graphic artist. Your tracks might include: a role in a corporate communications department; a graphic arts position with a national web design firm; and/or an independent artist contractor for a small entrepreneurial advertising firm who needs the extra help in order to serve their growing client base.
Say you’re a seasoned mortgage broker recently laid off from a mortgage brokerage firm. After carefully reflecting on your skills and exploring your possible interests, you decide that in addition to seeking out a similar role in a similar environment, you may consider a position as a loan officer in a bank, or a field sales representative in a corporate environment.
Target marketing while triple-tracking may include these simultaneous strategies:
- Preparing three different and customized resumes focused on each role and environment
- Creating three separate lists of potential companies/employers including their contact information
- Creating three different lists of potential contacts who may help you network within the separate track areas
In planning and implementing the above strategies, be sure to chunk down your actions into doable steps. On a day when you’re feeling overwhelmed with your search and you find yourself lacking motivation, you might choose to work on a contact list, versus reaching out. On a day when you’re feeling more energized you might make that call or send that email that requests an informational meeting or interview.
Keeping your options open will increase your opportunities. Keeping your search tracked and simultaneously focused will increase your odds for successfully marketing yourself.
Donna Rawady is an executive coach. She can be reached at: www.donnarawady.com; firstname.lastname@example.org; 585-721-0259
Check out my GET REAL blog on leadership, coaching and life: http://donnarawady.wordpress.com/