A job search is a journey; you start at a certain
point, with a destination in mind, and take specific steps to reach that
destination. As with any journey, it’s
important to have a map, compass, good hiking boots, and snacks to help you
along the way. In spite of your planning
and preparation, however, unforeseen circumstances and obstacles can appear at
any point and sidetrack or derail your journey – people don’t respond to your
networking requests, your perfect resume doesn’t get you the interview, you
make it to the final round of three and are not the ultimate choice. These disappointments can make you doubt
you’re on the right path and cause your motivation to falter. At times like these, it’s good to take a step
back, see where you are and what you might need to get back on track and reach
your goal.
First, determine whether your goals are clear, and
if they’re in line with your brand – refer back to your marketing plan. If you’re comfortable this is the case, it’s
time to determine where the gaps are – what’s preventing you from getting from
your present point to where you want to be.
This involves digging deeper than you may have been doing up to this
point.
The gap analysis process works best as an exercise,
so grab paper and pen to make a table (or get on your computer). In the first column, list your skills,
qualifications, abilities, education, training, certifications, and any other
qualities that are needed in and relate to your goal job. Then take the job descriptions of recent jobs
to which you’ve applied, and/or postings you’ve seen that would be your ideal
job. Go through each and pull out the
qualifications, skills, knowledge and requirements needed for these jobs,
including all specific industry keywords, and put these in the second
column. Cross out the common skills from
both columns; these are the areas you match the postings. What remains are gap areas, or where your
skills do not match the job descriptions.
Your next column is for specific actions to close these gaps, with the
following column indicating the expected results from these actions. The last column is for people who will be helpful
in accomplishing these results.
Closing your gaps can involve a variety of
activities; if you need more industry specific or updated technical knowledge,
you can take a class or explore online training, for example. Volunteer activities can provide experience
in a new field. Consulting or freelance
projects can supplement your skills with real world experience. Stepping up your networking efforts can
connect you with key industry contacts who can provide an entrée into a
targeted company.
And if your analysis seems to reveal that you’re
doing everything right – the skills you have match perfectly to those in your
ideal job descriptions, or you’ve filled your gaps, and you’re still stuck, it
may be time to explore other options and develop a Plan B. Based on your priorities and the realities of
your current situation, alternatives may be necessary. This might be a “gap job,” or a job to just
make money while you’re working towards your goal job on the side, deciding to
move to a different geographic location because your chosen field is not in
demand where you are, or even rethinking your ideal job altogether because it’s
not feasible at this point. It’s ok to
go back to the drawing board, do further research, and develop a new marketing
plan to focus your skills and accomplishments in a new direction with more
viable options.
You don’t have to take this journey alone. Our office is a resource to help with the gap
analysis and execution plan process. We’re
familiar with what it takes to succeed in your chosen field, and can work with
you to overcome the obstacles you’re facing.
It’s said that a journey of a thousand miles starts
with a single step; your job search may seem like a long journey, but taken
step by step can lead to a satisfying destination.
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